Practical workshop to discover how to create, manage and monitor effective, results-driven marketing campaigns on Facebook.
Moving on from exploring the power of creative organic content in Part 1, we will look at the best way to boost your social media presence using paid posts on Facebook.
We will explore the different options available and how to target the right demographics with creative and engaging adverts and sponsored posts.
This part of the course is much more practical and you will have the opportunity to create your own online advertising campaigns (payment to Facebook will be required to launch them, although this is not required to participate in the course).
We will also look at how to monitor your campaigns to get the best return on your investment.
*PLEASE NOTE - This course running is subject to receiving sufficient enrolment numbers. Newbury College reserves the right to close, cancel or postpone a course if it has not received the minimum required enrolment number by the scheduled start date. In the case of cancellation, enrolled learners will be notified approximately one week before the start date.
There are no formal entry requirements for this course. This course is primarily aimed at the self-employed, small business owners and people who use social media as part of their job, however you may also join to understand more about social media in other contexts.
You will need a Facebook account and a Facebook page to take part in the interactive workshop.
Some basic understanding of computer and/or mobile device use would be an advantage. Students should have completed Social Media for Business Part 1 or have a good understanding of how to set up and manage a Facebook page.
There are no formal qualifications attached to this course.
This is an informal short course. Students will be able to self-assess their own achievement through their ability to carry out the skills they learn during the course.
This is a short one-day course and no homework will be set. Students are however encouraged to continue practicing the skills they learn.
Students do not need to be in relevant work to undertake this course.
Students may wish to take the Microsoft Office courses or other short computing courses.
Fees and Additional Costs
There are no additional costs associated with this course however students may wish to pay for some Facebook advertising during the workshops. Students who do wish to purchased advertising on Facebook will need a credit/debit card or PayPal account and expect to pay around £10 for their first advert.